Privacy Policy

Tough Enough To Care Privacy Policy

Who we are

We are Tough Enough To Care a charitable organisation that specialises in mental health support and training. Our registered charity number is 1187404.

We are committed to protecting your personal data and work within the guidelines of the Data Protection Act 2018.

You have the right to request to see any personal data that we hold about you, to rectify any information that you feel is in accurate, and to request that we delete any data held about you.

For more information please contact

How we collect data about you

We collect data about you if you take part in one of our fundraising events/ activities/ challenges, if you sign up for our newsletter or if you contact us through our website. We also collect some data through our online shop.

We also receive information about you through third party companies that we work with. This might include Just Giving, Much Loved, or our challenge partners such as Run For Charity and Skyline Events.

Please note that we do NOT collect, or have access to any personal data about people who access our text services or support groups. This is to ensure that your conversations are confidential.

Information that we collect and how we use your personal data

We collect data such as your name, address, telephone number, email address, date of birth, and any other information that you might choose to divulge to us during your communications with us.

We use this information to properly process your donations and claim Gift Aid where possible.

·To let you know about services, campaigns or events that we think might be of interest to you. We only do this is you have given us prior written consent to do so, or we believe that there is a legitimate reason to do so.

·To help us understand why you support the charity.

·To keep a record of your relationship with us.

You do not need to give us prior consent to receive non-electronic communications (for example flyers), providing we have legitimate reason to send them to you.

We sometimes receive information about children (under 16) who have signed up for events. Wherever possible we will ask for consent from parents to hold this information.

When you donate or purchase goods online from us, you will be directed to a secure company and we will not have access to your payment information. Where we do collect any payment information we will destroy it once your payment has been processed.


We will sometimes use research and profiling to obtain new donors, help us to improve our services, or review the way in which we steward and support our existing donors.

All information used will be obtained from a platform whereby you have given your permission for it to be publicly available. These sources might include social media, companies house, wealth listings and newspaper articles.


When you visit our website, we will request your consent to enable the placement of cookies and the processing of any associated personal data. These cookies, not essential for the basic functionality of our pages, afford you the opportunity to customise your preferences during this stage. In cases where cookies are deemed strictly necessary, we assert a legitimate interest in the processing of the personal data they gather.

Should you wish to revoke your consent, you can do so by clearing cookies from your computer’s cache and opting to reject them upon your subsequent visit to our site.

Additionally, we may employ comparable technologies to track the opening of our emails. This enables us to assess the effectiveness of our marketing campaigns, and we affirm a legitimate interest in undertaking such assessments.

Sharing and storing your information

Your information is used by our staff and volunteers so that we can provide the best service and support for you. We do not share or sell your information with other organisations for their own marketing purposes.

Sometimes we may need to share your information with our trusted third parties (for example if you sign up for an event and the organisers need information about you. Where this is the case we will make the need to do this clear and will request your permission beforehand.


We will only reach out to you regarding our initiatives and ways you can contribute to Tough Enough To Care through phone, email, or text message if you have explicitly given us permission to contact you through these channels.

Should you grant permission for communication through any of these methods, we will provide you with updates on our endeavors and opportunities to support us in ensuring that everyone facing mental health challenges receives both assistance and respect. In addition to sharing our latest news, we will keep you informed about Tough Enough To Cares events, fundraising activities, campaigns, and various ways you can influence our efforts.

However, if you have shared your postal address with us, we may send you information about our work and ways to support Tough Enough To Care via mail, unless you have indicated a preference to opt out of such communication.

You have the flexibility to modify your preferences or cease receiving these communications at any time by reaching out to Please be aware that updating your communication preferences may take up to 28 days to be reflected across all our systems.

How long we keep your information for

We keep your information for as long as is reasonable depending on the circumstances and your preferences.

Keeping your information safe

We take the protection of your data incredibly seriously and have taken all reasonable measures to ensure that we keep it as safe as possible, using trusted platforms and limiting access to our database.

Have a complaint?

If you believe that your information has been used unlawfully or incorrectly, we urge you to contact our management team as soon as possible:

You also have the right to escalate any complaint further by contacting the Information Commissioner’s Office.