Rock The Stigma Event Planning Guide

Rock The Stigma event planning guide

Step 1: Define your event

  • Decide on the type of event (concert, open mic, virtual event, etc.).
  • Determine the size and scope of your event (small gathering, community-wide concert, etc.).

Step 2: Set goals & budget

  • Establish clear goals: Awareness, fundraising, audience engagement.
  • Set a fundraising target and decide how funds will be collected (ticket sales, donations, sponsorships, etc.).
  • Create a budget, accounting for venue costs, permits, promotion, and any necessary equipment.

Step 3: Secure a venue & date

  • Select a date that allows enough time for promotion and planning.
  • Choose a venue that fits your audience size and technical needs.
  • Consider accessibility and location convenience.
  • Obtain any necessary permits or licenses. A really useful site to check out for all the information is: https://www.gov.uk/government/publications/can-do-guide-for-organisers-of-voluntary-events/the-can-do-guide-to-organising-and-running-voluntary-and-community-events
  • Create any risk assessments – you can find some great templates here: https://www.hse.gov.uk/simple-health-safety/risk/risk-assessment-template-and-examples.htm

Step 4: Book performers & guests

  • Reach out to local musicians, bands, or guest speakers willing to support mental health awareness.
  • Arrange for a host or MC to keep the event engaging.
  • Plan a lineup and schedule for performances and speakers.

Step 5: Promote your event

  • Create an event page on social media and event platforms (Facebook, Eventbrite, etc.).
  • Use the Rock The Stigma promotional materials (posters, social media graphics, etc.).
  • Engage with local media, influencers, and community organisations.
  • Encourage performers and attendees to share the event using #RockTheStigma.

Step 6: Plan fundraising activities

  • Set up a donation page at Just Giving here: Rock The Stigma – JustGiving for easy contributions.
  • Organise additional fundraising activities such as raffles, auctions, or merchandise sales.
  • Partner with local businesses for sponsorships or in-kind donations.

Step 7: Prepare event logistics

  • Arrange necessary sound, lighting, and stage equipment.
  • Plan seating, accessibility accommodations, and safety measures.
  • Assign roles to volunteers for ticketing, security, and event support.

Step 8: Raise mental health awareness

  • Distribute educational materials on mental health.
  • Include a segment dedicated to sharing personal stories or mental health resources.
  • Encourage open discussions and provide information on local support services.

Step 9: Execute the event

  • Arrive early for setup and sound checks.
  • Ensure performers and volunteers are briefed on schedules and responsibilities.
  • Engage the audience, promote donations, and emphasise the cause throughout the event.

Step 10: Follow up & thank supporters

  • Send thank-you messages to performers, volunteers, donors, and attendees.
  • Share event highlights, photos, and impact reports on social media.
  • Gather feedback to improve future events.
  • Submit raised funds to Tough Enough To Care here:

Lloyds Bank (Business)

30-90-89

56394060

With reference: Rock The Stigma

By following these steps, you can create a powerful event that raises awareness and funds while uniting people through the power of music. Let’s Rock The Stigma together!